Created a visually driven social media template system for Sierra Club’s Sludge Campaign, translating complex environmental health information about PFAS into clear, high-impact public service announcements. Emphasized bold hierarchy, typographic clarity, and scroll-stopping composition to improve readability and engagement.

Recently, I collaborated with Sierra Club again to develop a modular PSA-style social media template system for their Clean Energy campaign, designed to increase public awareness and engagement around renewable energy solutions. The work focused on balancing clear communication with visually compelling design, creating cohesive advocacy-driven content that was both accessible and impactful across social platforms.