A brand identity and logo design for a private therapy practice in Dallas, Texas.

Comet Counseling is a modern therapy practice built around making mental health care feel more approachable, personal, and human. The goal was to create a brand identity that moved away from the traditional clinical aesthetic of the category—balancing credibility and trust with a sense of warmth, optimism, and individuality.

I developed the visual identity for Comet Counseling from the ground up, creating a cohesive system across logo, typography, color, illustration, and supporting brand elements. My focus was on translating the practice’s welcoming approach into a distinct, flexible identity that could feel both professional and emotionally accessible across digital and physical touchpoints.

Brand Identity

Illustration

Logo Design