Rockwell Physique and Performance
Logo & Brand Identity
Rockwell Physique and Performance is a personal training company that hired me to create their logo and brand identity as a whole.
This project was very fun to see from start to finish and to be such an integral part of the exploratory process of their brand identity.
How we got there:
How we got there:
When the client first came to me, they were pretty unclear on what they wanted for their brand - aside from a few very
specific inspirations including everything from Nike and Chanel, to Keith Haring.
After some consulting and some conversations regarding the overall direction and vibe of the brand, my client stated a desire
for a clean, minimalist design with a modern feel.
Below is the initial deck I prepared for my client to further assist them along in their process of brand identity exploration,
and finally nailing a logo together.