The Eras Tour Merch Redesign
When the Eras Tour merchandise first dropped, I remember talking with friends about wanting merch that was more visually
appealing and design driven. And thus, the Eras Tour Redesign Project was born! I have created an entire drop of merch from
t-shirts to posters, and I had a wonderful time doing it. I took inspiration from her lyrics, personality, and overall vibe.
Since her start, Taylor has written incredibly vivid and descriptive music filled with poetic de and beautiful phrasings for the simple
and the complicated - some may call this style of writing “flowery.” I took that concept and ran with it, and included some of the
actual flowers she has mentioned in her songs. I thought it was time Taylor had her own iconic band tee with a 60s/70s feel to it,
one that would be hunted for in a vintage store someday.
