Dos Almas Tequila

Dos Almas Tequila is a brand design project I created during my time at Parsons. Once I settled on a concept, I immediately was hit with what the name would be - “dos almas” (meaning “two souls” in spanish).

I wanted to create an authentically Mexican feel with a modern and feminine twist. I wanted to make something people identified with, something maybe people would admire, and something people wanted to be associated with — so much so, that they
would proudly wear the emblem on clothing, hats, etc.

The goal was to create a brand identity so singular and so authentic, that it would live on past the tequila product itself.
I wanted to create the feeling of a legacy brand that’s visual story goes beyond the product.